Universally regarded as the most recognizable face in the fast growing billion dollar Fantasy Football Industry, Matthew Berry, aka “The Talented Mr. Roto,” is the Senior Fantasy Sports Analyst for ESPN.
Named the 2013 Marketer of the Year by the Academy of Marketing Science for his role in fueling the growth of fantasy football, Berry is one of the most popular writers on ESPN.com, with over 66 million page views in 2015. His daily, award winning “Fantasy Focus” podcast had over 26 million downloads during the 2015 football season and is regularly in the top ten on iTunes.
And that’s not all…Anywhere Fantasy Football is: TV, radio, print, digital, mobile, social…you will find Berry.
A sports Emmy Award winner for his work on the show he co-hosts (ESPN2’s live Sunday morning show Fantasy Football Now – the highest rated show on ESPN2) and he appears regularly on ESPN television and radio shows including Monday Night Countdown, Sunday NFL Countdown, SportsCenter, NFL Live and more.
Between Twitter (@MatthewBerryTMR)) and Facebook (Facebook.com/MatthewJBerry) he has over 1.1 million highly engaged social media fans. Named to Sports Illustrated’s “Top 100 to follow on Twitter,” and to Mashable’s “32 Must Follow Accounts for NFL Fans,” Berry is one of the top 100 people on all of Twitter in terms of who gets mentioned the most (over 80,000 interactions a month per a study by ColumnFiveMedia.com).
His first book, “Fantasy Life” was released by Riverhead/Penguin Books in July of 2013 and debuted at number five on the New York Times Best Seller list, spending two months on the list. The book is currently being developed as a sitcom for Fox and the Fantasy Life app based on the book was a top 30 free sports app on iTunes.
One of only five people to be named to the Hall of Fame for both the Fantasy Sports Trade Association and the Fantasy Sports Writers Association, Berry has been featured in magazines, radio and TV shows across the country, including 60 Minutes Sports, Late Night with Seth Meyers, CBS This Morning, The View, The Howard Stern Show, The New York Times, Entertainment Weekly, the Wall St. Journal, GQ, and in a series of commercials for Dave & Busters, as he is a national spokesman for the popular restaurant chain.
One of the featured “tweeters” in the popular EA Sports Madden Football video game, he’s appeared on Dancing with the Stars, “One Life to Live” and the FX comedy “The League.” He speaks at businesses, conferences and colleges across the country including Harvard and MIT. He’s done marketing campaigns for brands such as Vitamin Water, Choice Hotels, Papa John’s, GMC, American Express and David Yurman Jewelry. He’s played softball against the Jonas Brothers, hosted a party with Flo Rida and last but not least, was featured in USA Today when he became an official in the state of California for one day in order to perform a marriage ceremony for two of his fans.